Leaders as stewards of purpose

The primary responsibility of a leader in a purpose-based organization is to build, nurture, and sustain the core purpose of the organization.

Leaders as stewards of purpose are guided by the following six stewardship principles.

• Be the torch bearer of purpose
• Believe in purpose before profit
• Use purpose to create alignment and drive performance
• Keep in mind what you’re fighting for
• Use purpose, not just personality, to lead
• Do right by your purpose